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Healthier & Kinder
take on dog food

Healthy for dogs. Better for the planet.
Kind to all animals

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Our Delicious & Nutritious Meals
We are focused on creating recipes that help your dog get all of the nutrients they require using fresh, healthy ingredients without any of the harmful additives and chemicals found in other pet foods on the market.
Plant based Nutrition
Supported by Experts
Hundreds of experts in the veterinary field approve and back the well-formulated plant-based or meatless diet for dogs. This is what veterinary professionals are saying about the well curated plant-based diet for dogs

“It is true that dogs belong to the order Carnivora, but they are actually omnivores. The canine body has the ability to transform certain amino acids, the building blocks or protein, into others, meaning that dogs can get all the amino acids they need while avoiding meat.”

Dr. Jennifer Coates

(Doctor of Veterinary Medicine from Virginia-Maryland Regional College of Veterinary Medicine, B.Sc in Biology)

“When we look at the evidence, we see that both nutritionally and taxonomically, the dog is best classified as an omnivore, an animal that consumes and derives nutrition from both animal and plant food sources. Dogs do not have a nutritional requirement for animal- based ingredients in their diets.”

Linda Case

(Masters in Canine & Feline Nutrition, Lecturer at University of Illinois College of Veterinary Medicine, Author of The Science Dog blog)

“Most dogs can do quite well on a carefully designed vegan diet that meets all of their nutritional needs. As a veterinary nutritionist, I use meat-free diets quite a bit to help manage various health concerns.”

Dr. Cailin Heinze

(Veterinarian, Diplomate of the American College of Veterinary Nutrition, Professor of Veterinary Nutrition at Tufts University Cummings School of Veterinary Medicine)

“It is my very strong beliefs that not only we can, but we should - and probably will need to in the very near future - start feeding an awful lot of alternative protein sources to our beloved pets. You can make nutritious plant-based diets that are healthy - that lead to flourishing, healthy long lives for cats and dogs”

Dr. Nick Cave

(Veterinarian, Diplomate of American College of Veterinary Nutrition, Ph.D. in Veterinary Nutrition & Immunology, Professor at Massey University)

"Dogs are omnivores, which mean they have a pretty adaptable gastrointestinal tract, and that their nutritional needs can be met through different means. It is OK for dogs to be fed a vegetarian or vegan diet - with the caveat that they are correctly balanced."

Dr. Amy Farcas

(Veterinarian, Diplomate of the American College of Veterinary Nutrition, Masters in Nutritional Biology)